Sunday 24 August 2014

Logo Design

Every business worth its name has a logo. It is that little graphic displayed on everything that is uniquely theirs- their website, products and stationery. In some cases, the logo may simply be a stylistic adaptation of a name. Hallmark is a fine example. In other cases, there are special graphics that serve to symbolize the company. The windows logo is one such famous graphic.

Logo design is one of the first activities undertaken by a company to establish their brand image. This is important because a logo fulfills a large range of functions. A good logo represents the company, gives a symbolic representation of what the company stands for and even carries the credibility of the company on its shoulders. Some companies spend thousands of dollars on custom logo design because they know that a successful logo must be appropriate, aesthetic and reliable. It must penetrate people’s mind and carve a place for itself, so that one look at the symbol will invoke the company, its philosophy and products in the mind of those viewing it. A logo is said to be successful or worth the money you pay when the symbol is recognized instantly.

Many companies pay millions of dollars to purchase custom designed logos. They employ expensive graphic design agencies to produce a selection of custom logos, from which they select one. That is because they understand that a good logo will help their company stand out from the competition. Custom designed logos are original and unique, characteristics that are vital to the success of the logo as a brand ambassador. That said, custom designed logos have advantages and disadvantages.

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28 Comments:

At 30 January 2017 at 03:31 , Blogger Tiffany Newcomer said...

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At 6 November 2017 at 09:13 , Blogger Logo Gravity said...

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At 28 May 2020 at 03:12 , Blogger harish said...

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At 27 April 2021 at 00:28 , Blogger Your Design Guys said...

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At 9 November 2021 at 09:08 , Blogger 6sensetech said...

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At 17 December 2021 at 05:46 , Blogger ZachSaMe said...

logo design takes more than just being crafty about it. it's also incorporating brand message to it. it's a fun thing to be doing but there's also other things to consider in actual. better hire a logo designer to do the job!

 
At 23 February 2022 at 04:28 , Blogger Sunnyadi said...

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At 10 April 2022 at 23:07 , Blogger Sunnyadi said...

This comment has been removed by the author.

 
At 5 May 2022 at 21:55 , Blogger Harry said...

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At 3 August 2022 at 01:15 , Blogger marydry said...

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