Company Logos Quiz With Answers

On many websites now, you can create an avatar to represent you. An avatar is basically a caricature that you can tweak to look as much like you as possible, without being an actual picture. As you chat or send emails, the people with whom you are communicating will see your avatar. When you are talking to someone whom you have never met, it helps them get an idea of what you look like.

Keep that thought in mind as you embark on starting a business. One of your primary goals will be to create a corporate identity; to establish what your business is in the business world. At some point, you will also create a logo for your business. These two things (corporate identity and logo) are not the same thing, though they are often considered as such. Let me explain.

Your corporate identity is your business. Everything that is projected by your business, taken as a whole, is your corporate identity. Every image that your company projects, every ad that you design, every catalog printing that you distribute, every booklet printing that you send out in your company’s name: all of this makes up your corporate identity.