Company Logo Design

In today’s economic climate, dental, medical and spa professionals are looking for innovative ways to attract new clients. The market is very polarized into two segments: those who are doing well, despite the economic downturn and those are struggling to survive. Businesses that are doing well are very likely to be relying heavily on the power of their brand to attract new sales and increase their market share. Here is how to do the same if you are finding your sales are dwindling and you’re becoming frustrated with your current marketing strategies.

The problem starts when small business owners never properly brand their business and if they do, little thought goes into creating a strong corporate image. For example, it’s incredible how many dentists in North America are still using a tooth, a toothbrush or an apple as their logo or how many spas use a photo as their logo. Trying to gain new sales by marketing a generic, outdated brand is an uphill battle that is very expensive and in the end futile.